The old saying, “a person is only as great as their tools”, while not universally accepted, does carry some weight. We dare you to try cutting a porterhouse with a butterknife. It will take you all of one second (a very frustrating second) before you miss your steak knife.

Similarly, manually completing tasks, which revolve around content creation, curation and social listening are unnecessarily cumbersome in an age where start-ups pop up daily with tools poised to make your life infinitely easier. Wouldn’t you like to dramatically reduce the time and cash it takes to create content, push it out to your ideal audiences, convert, and get feedback?

We know we do.

The digital era businesses find ourselves in is a dream for content creators. From the democratization of the equipment needed to build an appealing brand (these days all you need is a smartphone), to the ease of broadcasting your creations to the world for pennies on the dollar. It’s only natural then that digital tools be developed to drive digital needs. Here is a list of the 5 tools we use daily to optimize the social media experiences of our clients with consistency, creativity and an engaging charm.

1. Canva


Canva is an easy favourite. Social media is becoming more and more visual. Even a beginner with no graphic design software can create snazzy, appealing, professional-looking images. This online graphic design tool makes design approachable to beginners and experts alike. If your budget doesn’t allow for a professional designer, Canva is the perfect tool to help you produce professional, clean and visually pleasing imagery.

In addition, it gives users lovely templates for everything from e-book covers, to presentation slides, and even has automatic resolution formatting for social media posts. This means that Canva has pre-sets for the image resolution requirements of your favourite social media sites and automatically formats images so they fit perfectly. Did we say this tool was awesome? Well, it is.

Best of all the drag-and-drop nature reduces the learning curve so you can instantly feel a familiarity if you have ever made a college as a child. The tool is FREE, and each paid piece of art you use only costs $0.99 so you literally can’t lose using it. There is even a Canva for Work paid option for companies needing a few extra features such as Magic Resize and custom template creation.

Use Canva to create engaging visuals, build reports and proposals, create e-book covers, cards for special occasions and so much more. Don’t wait, give it a try right NOW!

2. HootSuite


HootSuite is a powerful social media management tool with a friendly owl as its mascot. Don’t be scared by the look of the interface, while there is a learning curve, it’s a great tool for cross-posting and managing all your social media channels in one space.

There are many unique features such as the ability to promote posts from within the platform and it offers various options for analytics that would make any social statistician proud. Always remember: You can’t improve what you don’t measure. A built-in link-shortener and automatic optimized posting times are other useful features. The tool offers functionality for both beginners and experts and allows teams to collaborate on a content calendar to get their posting schedule just right.

Hootsuite is FREE for entry-level accounts but has paid plans for agencies and small businesses alike, which enhances the experience in tandem with their needs.

3. Evernote


Some may think Evernote doesn’t belong on this list, but for those that love to be organized and execute seamlessly, it is a godsend. Apart from using it to jot down quick post ideas and share these ideas with our team, we jointly edit documents and use it to create lists of social media influencers alongside daily task lists. Evernote is also great for drafting blog posts and social media posts.

While Evernote is FREE, it does carry a premium option with additional functionality such as team editing and real-time collaboration. It also features HootSuite integration for creating mini-blogs with your notes making them instantly shareable to your community.

4. BuzzSumo


This tool helps you keep up with ‘buzzing’ content on the web. Is great for finding engaging content shared by individuals, businesses and web influencers, based on the keywords you select. It also provides analytics and competitor reports, which will help you to see where you fall in your respective industry.

5. Udemy


Udemy is our final pick because learning is the foundation of mastery. To be a true social media expert you have to commit to learning. Social platforms are tweaked, improved, and can disappear at any time, so a commitment to social media is also a commitment to change. Udemy is a platform that offers courses on a variety of topics that will help keep your strategic edge.

We hope you enjoyed this article, and here’s one more tool as a thank you for sticking with us to the end!

Bonus : Coschedule’s Headline Analyzer

For the bloggers out there, this tool helps you to craft engaging headlines based on trend data pulled from analyzing the words, and phrases that yields the highest engagement. Check it out below:


  • Team Digita

If you want help mastering these tools Digita offers social media training for individuals and businesses alike. We are passionate about empowering our clients to make enchanting engagements online. Don’t hesitate to drop us a line!

About The Author

Kemal is a serial entrepreneur and motivational speaker. He loves digital media, is a certified techie and re-incarnated lion (or so he tells himself). He trains executives, mentors entrepreneurs, and heads a soon to be well-known company called Digita Global Marketing Ltd.

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