The first one was good, but this will take you to next level! Read on
Ready for Part 2 on how to grow your business using Digital Media the RIGHT way?
Digita Global Marketing Ltd’s Digital Media Mastery Level 2: “Making Every Digital Dollar Count” Workshop will build on the knowledge of our Level 1 course, “Growing Your Business Using Digital Media”. The seminar will have a practical learning approach where professionals will be exposed to online advertising concepts and methodologies.
Workshop Details
Participants will learn:
- About various digital channels worth investing in to promote their business online.
- How to run an effective online advertising campaign that will increase sales and grow their customer base.
- How to evaluate the efficiency of their online advertising investment.
- To be empowered to make sound business decisions based on online marketing and advertising insights.
Tuesday, March 13, 2018
Time: 9:00am to 5:00pm
EXIM Bank Jamaica 85 Hope Rd, Kingston
Investment: JA$15,000.00
Materials Provided
Certificates
Refreshments, Lunch & Coffee Break
Participants will learn:
- Select appropriate channels for their customer base.
- Run effective social media ads that increase sales and grow their customer base.
- Creating engaging content.
- Create an effective sales channels utilizing social media.
- Communicate brand value through digital channels.
- Effectively execute an effective social advertising campaign.
- About various digital channels worth investing in to promote their business online.
- How to run an effective online advertising campaign that will increase sales and grow their customer base.
- How to evaluate the efficiency of their online advertising investment.
- To be empowered to make sound business decisions based on online marketing and advertising insights.
Thursday, March 13, 2018
Time: 9:00am to 5:00pm
EXIM Bank Jamaica 85 Hope Rd, Kingston
Investment: $15,000.00
Materials Provided
Certificates
Refreshment, Lunch & Coffee Break
What You'll Learn
Introduction
Instructor
Content
- Overview of Digita Global and level 2 workshop.
- Introduction of instructors and workshop overview.
Duration
5min
The Power of Online Advertising For Business
Instructor
Content
- Defining online business goals
- Discover and reach your target audience
- Building and marketing online presence
- Why businesses are investing more in digital ads
Duration
20min
Online Marketing Channels(Where Do You Pay)
Instructor
Content
- Advertising benefits of Facebook, Instagram, Twitter, LinkedIn, SEO & SEM, Google Ads & Adwords, PPC Ads, Websites, Newsletters
Duration
20min
Pay to Play(Why allocate a budget for digital advertising)
Instructor
Content
- Comparison between organic and promoted advertising
- Shifts in digital marketing budgets
- How algorithm changes affect your ad spend
Duration
25min
Ad Strategies(Case Studies)
Instructor
Content
- Shifts in audience media device use
- Comparison between traditional and online advertising
Duration
15min
Digital Marketing for 2018(How online trends are evolving)
Instructor
Content
- Influencer marketing
- Strength of visuals
- Live video coverage
- How Ad Design is evolving
- Mobile Marketing
Duration
20min
Content Curation(How to advertise)
Instructor
Content
- What ad type will be most effective for your brand?
- Optimizing content for various channels
Duration
15min
Group Activity (Part 1)
Instructor
Content
- Each group gets an overview of a company and must:
- Define product / service to promote
- Choose digital channels where you’ll invest ad promotions
- Draft an ad strategy
- Optimize ad for various channels
- Ad spend budget Resource allocation
Duration
35min
Discussion and Revision
Instructor
Content
- Discussion and Revision
Duration
25min
Targeting and Advertising
Instructor
Activity
- Putting your ad in front of the right audience
- Get more conversions with call to actions
- Optimizing ads
Duration
25min
Budgeting and Resourcing
Instructor
Activity
- Determining digital ad spend budget
- Allocating resources to produce ads
Duration
15min
Tracking Conversions(How to Know Digital Dollars are Working)
Instructor
Content
- Understanding key performance indicators
- Analyzing ROI
- Using online insights to adjust ad strategy
Duration
30min
Activity (Contd.)
Instructor
Content
- Define target audience
- Set a digital marketing budget
- Allocate budget to various mediums
- Analyze data and revise strategy
Duration
30min
Activity Review
Instructor
Content
- Advertising Worksheet Review
Duration
30min
Activity Review
Instructor
Content
- Workshop Review
- E-book Presentation
- Sign-Up for Next Workshop (4-part Series)
Duration
20min