The first one was good, but this will take you to next level! Read on

Ready for Part 2 on how to grow your business using Digital Media the RIGHT way?

Digita Global Marketing Ltd’s Digital Media Mastery Level 2: “Making Every Digital Dollar Count” Workshop will build on the knowledge of our Level 1 course, “Growing Your Business Using Digital Media”. The seminar will have a practical learning approach where professionals will be exposed to online advertising concepts and methodologies. 

Workshop Details

Participants will learn:

  • About various digital channels worth investing in to promote their business online.
  • How to run an effective online advertising campaign that will increase sales and grow their customer base.
  • How to evaluate the efficiency of their online advertising investment.
  • To be empowered to make sound business decisions based on online marketing and advertising insights.

Tuesday, March 13, 2018

Time: 9:00am to 5:00pm

EXIM Bank Jamaica 85 Hope Rd, Kingston

Investment: JA$15,000.00

Materials Provided

Certificates

Refreshments, Lunch & Coffee Break

Participants will learn:

  • Select appropriate channels for their customer base.
  • Run effective social media ads that increase sales and grow their customer base.
  • Creating engaging content.
  • Create an effective sales channels utilizing social media.
  • Communicate brand value through digital channels.
  • Effectively execute an effective social advertising campaign.
  • About various digital channels worth investing in to promote their business online.
  • How to run an effective online advertising campaign that will increase sales and grow their customer base.
  • How to evaluate the efficiency of their online advertising investment.
  • To be empowered to make sound business decisions based on online marketing and advertising insights.

Thursday, March 13, 2018

Time: 9:00am to 5:00pm

EXIM Bank Jamaica 85 Hope Rd, Kingston

Investment: $15,000.00

Materials Provided

Certificates

Refreshment, Lunch & Coffee Break

What You'll Learn

Introduction

Instructor


Content


  • Overview of Digita Global and level 2 workshop.
  • Introduction of instructors and workshop overview.

Duration


5min

The Power of Online Advertising For Business

Instructor


Content


  • Defining online business goals
  • Discover and reach your target audience
  • Building and marketing online presence
  • Why businesses are investing more in digital ads

Duration


20min

Online Marketing Channels(Where Do You Pay)

Instructor


Content


  • Advertising benefits of Facebook, Instagram, Twitter, LinkedIn, SEO & SEM, Google Ads & Adwords, PPC Ads, Websites, Newsletters

Duration


20min

Pay to Play(Why allocate a budget for digital advertising)

Instructor


Content


  • Comparison between organic and promoted advertising
  • Shifts in digital marketing budgets
  • How algorithm changes affect your ad spend

Duration


25min

Ad Strategies(Case Studies)

Instructor


Content


  • Shifts in audience media device use
  • Comparison between traditional and online advertising

Duration


15min

Digital Marketing for 2018(How online trends are evolving)

Instructor


Content


  • Influencer marketing
  • Strength of visuals
  •  Live video coverage
  • How Ad Design is evolving
  • Mobile Marketing

Duration


20min

Content Curation(How to advertise)

Instructor


Content


  • What ad type will be most effective for your brand?
  • Optimizing content for various channels

Duration


15min

Group Activity (Part 1)

Instructor


Content


  • Each group gets an overview of a company and must:
  • Define product / service to promote
  • Choose digital channels where you’ll invest ad promotions
  • Draft an ad strategy
  • Optimize ad for various channels
  • Ad spend budget Resource allocation

Duration


35min

Discussion and Revision

Instructor


Content


  • Discussion and Revision

Duration


25min

Targeting and Advertising

Instructor


Activity


  • Putting your ad in front of the right audience
  • Get more conversions with call to actions
  • Optimizing ads

Duration


25min

Budgeting and Resourcing

Instructor


Activity


  • Determining digital ad spend budget
  • Allocating resources to produce ads

Duration


15min

Tracking Conversions(How to Know Digital Dollars are Working)

Instructor


Content


  • Understanding key performance indicators
  • Analyzing ROI
  • Using online insights to adjust ad strategy

Duration


30min

Activity (Contd.)

Instructor


Content


  • Define target audience
  • Set a digital marketing budget
  • Allocate budget to various mediums
  • Analyze data and revise strategy

Duration


30min

Activity Review

Instructor


Content


  • Advertising Worksheet Review

Duration


30min

Activity Review

Instructor


Content


  • Workshop Review
  • E-book Presentation
  • Sign-Up for Next Workshop (4-part Series)

Duration


20min

What are you waiting for? Sign up TODAY!!!