Ready to master a new level of social media? Read on.

Ready to learn how to grow your business, and engage new customers using the POWER of social media?

Digita Global Marketing Ltd’s – Social Media Mastery Level 2: “Growing Your Business With Social Media” Workshop goes beyond the basics of social media marketing and focuses on intermediate to advanced strategies, tactics and tools that drive business results. 

On completing Level 2, you will have acquired the requisite skills needed to transform your current strategies and give you 5 -10x results.  

Workshop Details

Participants will learn how to:

  • Select appropriate channels for their customer base and engage them.
  • Run effective social media ads that increase sales and grow their customer base.
  • Create effective sales channels and funnels by utilizing social media.
  • Communicate brand value through digital channels.
  • Creating engaging content.
  • Effectively execute an effective social advertising campaign.
  • Track and measure ROI from online marketing activities.
  • Effectively schedule content.
  • Use top tools for 2019 and beyond, to maximize the impact of their campaigns.

Wednesday, March 13, 2019

Time: 9:00am to 4:00pm

EXIM Bank Jamaica 85 Hope Rd, Kingston 6

Earlybird: $15,000.00; Late Registration: $17,500.00

Materials Provided

Coffee Break & Lunch Provided

Gifts & Giveaways

Certificate & Special Awards

Participants will learn how to:

  • Select appropriate channels for their customer base and engage them.
  • Run effective social media ads that increase sales and grow their customer base.
  • Create effective sales channels and funnels by utilizing social media.
  • Communicate brand value through digital channels.
  • Creating engaging content.
  • Effectively execute an effective social advertising campaign.
  • Track and measure ROI from online marketing activities.
  • Effectively schedule content.
  • Use top tools for 2019 and beyond, to maximize the impact of their campaigns.

Wednesday, March 13, 2019

Time: 9:00am to 4:00pm

EXIM Bank Jamaica 85 Hope Rd, Kingston 6

Earlybird: $15,000.00; Late Registration: $17,500.00

Materials Provided

Coffee Break & Lunch Provided

Gifts & Giveaways

Certificate & Special Awards

What You'll Learn

Introduction 

Instructor


Davianne Tucker


Content


  • Overview of Digita Global
  • Introduction of instructors and workshop overview
  • Presentation on the benefits of social media for businesses

Duration


5min

Current State of Social Media Marketing

Instructor


Camille Simms


Content


  • Trends and innovation in social media marketing
  • Top challenges facing marketers

Duration


15min

Social Media Channels and Their Benefits

Instructor


Content


Facebook

  • Maximize the effectiveness of your Facebook Page – optimization and visibility
  • Proven techniques for growing a targeted audience
  • Integrating video & the latest technologies to supercharge your page

Twitter

  • How to strategically grow a loyal group of active, engaged followers
  • Tools, techniques and detailed mapping
  • Twitter advertising: Up-to-date run through of how to make most of Twitter advertising operations

LinkedIn

  • Developing a coherent strategy of best practices
  • Maximizing the effectiveness of your LinkedIn advertising campaigns
  • Best practices to use paid messages to target industry professionals & people outside your network

Instagram

  • Best practice to maximize the use of platform features
  • Expert advice on driving advertising results

Emerging Platforms

  • Ones to watch – Overview of the new social platforms gaining traction & related marketing operations

Duration


55min

Social Media Marketing Strategy

Instructor


Content


  • Revising your social media strategy for the new digital age.
  • Defining your goal, strategy, objectives and tactics
  • How to effectively integrate social activity
  • The new era of social creativity
  • How to resource social activity effectively
  • Proven time-saving tools & techniques for engaging high volume social media sites

Duration


20min

Content Creation

Instructor


Content


  • Social media content strategy (user value and brand value)
  • Develop your multimedia content cocktail
  • Digital tools to learn about your target audience (Google Search, Google Trends, Audience Insights (Facebook), Buzz Sumo, etc.)
  • Content best practices (that work NOW)
  • Creative development: How to creatively plan content to maximize community engagement

Duration


20min

The Future of Video for Social Media

Instructor


Twain Richardson


Content


  • The rise and future of video
  • Incorporating video into your content marketing strategy
  • Leveraging UGC and capitalizing on social trends
  • Answer the questions your customers are asking

Duration


20min

Reputation Management

Instructor


Gordon Swaby


Content


  • How to best monitor conversations online and preempt breaking crises
  • Detailed advice on the pros and cons of available paid-for and free tools
  • High-level strategy for managing corporate reputation online
  • Utilizing offline marketing & PR activity to grow your community

Duration


20min

Activity (Part 1)

Instructor


Content


  • Activity (Part 1)

Duration


30min

Discussion and Review

Instructor


Content


  • Discussion and Review

Duration


10min

Social Selling

Instructor


Content


  • Manipulating digital media to increase sales
  • Developing your a digital sales funnel and segmenting leads

Duration


20min

Budgeting and Resourcing

Instructor


Content


  • Ad spend budget resource allocation

Duration


20min

Activity (Part 2)

Instructor


Content


  • Advertising Worksheet Review

Duration


15min

Discussion & Review

Instructor


Content


  • Discussion and Review

Duration


15min

Targeting and Advertising

Instructor


Content


  • The intrusive and advantageous nature of targeting
  • The relationship between ad metrics and efficiency

Duration


20min

Analytics

Instructor


Content


  • Overview of analytical tools available on social platforms
  • The best tools for online tracking
  • Tried-and-tested metrics for measuring performance
  • Advanced techniques to track web traffic and page views
  • Measuring your impact and gauging your performance with key competitors & the wider industry

Duration


20min

Workshop Review

Instructor


Content


  • Sign-Up For the Next Workshop “Digital Media Mastery: Level 2” in June.

Duration


10min

What are you waiting for? Sign up TODAY!!!