With the increase in cases of the coronavirus (COVID-19) locally, many organizations are looking for solutions to maintain their operations, while adhering to mandate for social distancing as set out by the government. Virtual work is a solution that has been proposed to address some of these concerns. With the measure in effect to “work from home” for non-essential workers over the next seven days, both state-based and the wider business community must adopt best practices to ensure the effectiveness of this medium.

One entrepreneur, Kemal Brown, CEO of Digita Global, has committed to sharing his firm’s expertise to help businesses effectively go virtual during these uncertain times. He is offering a free guide to help organizations streamline their approach to implementing a work from home policy. “This mini-guide includes best practices we’ve learned at Digita, helpful communication and operational tools, industries best suited for virtual work, performance management tips, and potential drawbacks for a remote work environment,” Brown said. Digita Global has operated with a virtual policy since 2016, the company said in a press release.

“As one of the pioneers of digital work locally, we believe it is important to share insights that can dramatically change how we do business, not only for today in light of the virus but for the foreseeable future. Virtual work and digital technologies open a whole new world of productivity and potential for the prudent business owner,” Brown said. Establishing this digital connection will help to not only keep employees and clients safe, but certain businesses may see a pathway to global business opportunities, both in the context of recruiting talent and reaching new customers, Brown noted.

Brown also has a pulse on the on-going conversations on the “Future of Work” on an international scale, being a member of the Global Shapers of the World Economic Forum. “The discussion on working virtually is not only a timely response but a much-needed consideration. Jamaica is primed to use this as an opportunity to transform our economic landscape and thrive in the Fourth Industrial Revolution,” he said.

The Digita Global CEO reasoned that virtual work has proven to be an effective means of keeping employees engaged and accountable, through the use of tools that allow the seamless tracking of performance and productivity. Brown also noted that virtual work saves time and money. “Even in simple terms, staying home eliminates the time and financial cost of commuting. If we annualize the two hours saved traveling back and forth, based on an average of 250 workdays, this represents an additional 20 days of work. An entire month! That’s powerful,” he said.

While it is clear that not every industry is suited for virtual work, within every industry, there are roles that can be completed digitally, the Digita Global CEO said. Therefore, employers should explore and map their organization to see where optimizations can be made. Organizations wishing to access this free resource should visit: https://digitaglobal.com/virtual-work-guide

Digita Global is also offering one complimentary graphic design, to be used as an advisory message for the first ten businesses to download the mini-guide.

“Effective communication is of the utmost importance in this time and we want to help businesses update their customers, stakeholders, and staff effectively,” Brown said.

Brown reminded that virtual work has also proven to:

● Be cost-effective for companies

● Reduce costs for employees

● Allow access to wider markets

● Enhance employee inclusivity

● Enhance work-life balance

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