Overview
As one of the Caribbean’s most trusted financial institutions, GraceKennedy Financial Group (GKFG) needed a refreshed digital presence to match its legacy and future-forward ambitions.
We partnered with GKFG to deliver a comprehensive website rebuild and the launch of their social media presence, ensuring their brand stayed as accessible, unified, and innovative as the services they offer. From UX strategy to content and ongoing digital engagement, we helped bring their digital ecosystem to life.
Web Development
Graphic Design
Digital Marketing
Marketing Strategy
Social Media
OUR APPROACH
DGM crafted a multi-channel brand and marketing strategy that combined:
Unified Experience
We streamlined navigation and visual identity to ensure a consistent brand presence across all GKFG subsidiaries
Audience Engagement
Rebranded socials to humanize the brand, simplify financial literacy, and grow trust through relatable, informative content.
Function with Intent
Designed clear user flows, smart CTAs, and lead gen tools to convert interest into measurable action.
Feedback
— DGM Development Team
“Working with GraceKennedy Financial Group on the Street Smart campaign was a dynamic and rewarding experience. Our team developed and executed a comprehensive strategy, from engaging social media management to highly targeted ad campaigns, designed to connect with their audience in meaningful and modern ways. We’re proud to have brought their vision to life with creativity, precision, and measurable impact.”
