Overview
The Planning Institute of Jamaica (PIOJ) sought a bold way to demonstrate the real-world potential of artificial intelligence during the 2025 Labour Market Forum. Rather than speaking about AI, they wanted to show it in action live, credible, and seamlessly integrated into a high-level national event.
Digita Global designed, developed, and deployed Naomi, a custom AI avatar co-host, who moderated portions of the forum in real time alongside human presenters. Naomi wasn’t a gimmick, she was a controlled, purpose-built AI interface designed to operate flawlessly within a live conference environment.
AI Solution
Web Development
Consulting
OUR APPROACH
Custom AI Avatar Design
Naomi is a branded, human-like AI co-host with a professional tone, visual presence, and predefined behavioral constraints suitable for a formal government setting.
Scripted Intelligence System
Naomi was built to respond only when triggered by name and only to approved dialogue, ensuring accuracy, predictability, and zero off-script risk during the live event.
Live Event Integration
We integrated Naomi into a Zoom-style conference environment, enabling real-time interaction with moderators, speakers, and panelists.
Bringing Naomi to Life
Beyond scripting and live integration, Naomi was carefully engineered as a fully realized digital presence. We transformed static visual references into a 3D-rendered AI avatar, refining facial structure, lighting, and on-screen presence to feel natural and authoritative in a live setting.
Her voice was trained and calibrated to match the tone, pace, and clarity required for a formal government forum, ensuring consistency, intelligibility, and credibility throughout the event. .
Every detail was designed to balance realism with reliability in a high-stakes, real-time environment.
Feedback
– Digita Global Marketing
“We were elated to work on this project with the PIOJ team. Bringing Naomi to life in a live forum setting demonstrated not just what AI is, but how responsibly and effectively it can be deployed in real-world environments.”
THE RESULTS
The campaign delivered standout performance, smashing industry benchmarks and unlocking massive engagement.
