Overview
To drive awareness and usage of the LASCO GOLD Visa card and LASCO Money services, LASCO Financial tapped Digita Global for a bold digital campaign. The goal was clear: reach new users, boost card adoption, and make LASCO top-of-mind for remittance and mobile banking solutions.
Web Development
Graphic Design
Marketing Strategy
Digital Marketing
OUR APPROACH
DGM developed a cross-platform advertising campaign that combined:
Strategic Ad Placement
We activated Google Display and YouTube campaigns to reach high-intent audiences across Jamaica’s most visited digital platforms.
Creative Design Support
Custom static and animated banners were developed to capture attention, drive clicks, and reinforce key LASCO offerings.
Audience Targeting & Optimization
Messaging was localized and optimized to resonate with both remittance recipients and potential cardholders, ensuring relevance and results.
Feedback
– Marketing Manager, Lasco Gold
“Digita Global delivered more than just reach. They gave us results that moved the needle for our business.”
THE RESULTS
The campaign delivered standout performance, smashing industry benchmarks and unlocking massive engagement.
