Overview
Baking Enterprises, the parent company of Holsum and Yummy, needed a cohesive and modern brand presence that could elevate two household names across every customer touchpoint. Holsum stands for everyday goodness, while Yummy brings bold, sweet energy—and we made sure both identities were respected and refreshed.
From websites to print collateral, marketing material, and social content, we built a unified system that honored each brand’s personality while delivering a clean, consistent look and feel across digital and traditional platforms.
Brand Identity
Graphic Design
Marketing Strategy
Digital Marketing
Content Creation
Content Creation
Brand Management
Web Development
OUR APPROACH
DGM developed a cross-platform advertising campaign that combined:
Brand Storytelling & Content Development
Crafted posts blending recipes, product info, and cultural moments to connect with the everyday Jamaican.
Visual Style Guide & Templates
Built a bold, colorful visual system that stayed true to the brand but felt modern and scroll-stopping.
Campaign Rollouts & Engagement Strategy
Launched engaging seasonal campaigns to drive participation, boost reach, and build brand loyalty.
Feedback
– Marketing Lead, Baking Enterprises
“Working with the team was seamless from start to finish. Professional, creative, and incredibly organized—they made the entire process feel effortless.”
THE RESULTS
The campaign delivered standout performance, smashing industry benchmarks and unlocking massive engagement.
