Overview
Express Fitness is Jamaica’s leading 24-hour gym chain, committed to helping people move better, live stronger, and feel their best. With multiple locations and a growing community, the brand needed a consistent, energizing social presence that motivated members while standing out in a crowded fitness space.
We took over their social media to craft content that was bold, local, and results-driven—highlighting member stories, class offerings, and real gym-life moments in a voice that was relatable and uplifting.
Brand Identity
Graphic Design
Digital Marketing
Marketing Strategy
Content Creation
OUR APPROACH
DGM crafted a multi-channel brand and marketing strategy that combined:
Content Strategy
We developed a consistent content rhythm built around workout tips, gym updates, and motivational posts tied to local culture.
Visual Identity for Social
We established a clean, high-impact aesthetic using bold typography, strong imagery, and branded color accents.
Community Engagement
We ran seasonal campaigns, interactive challenges, and targeted ads on Meta and Google to boost participation and promote Express Fitness as a lifestyle, not just a gym.
Feedback
– Marketing Manager, Express Fitness
“What impressed us most about DGM was their strategic approach to social media. They captured the energy of our brand and turned it into content that actually moved the needle. More engagement. More signups. More impact.”
