Overview
Sagicor is one of the most recognized financial institutions in the Caribbean. With deep roots in insurance and investment, their legacy was clear—but their digital expression needed an update. We partnered with the Sagicor team to refresh their social media strategy and develop a modern digital brand guide, ensuring consistency, relevance, and emotional connection across every touchpoint.
Web Development
Graphic Design
Digital Marketing
Marketing Strategy
Social Media
OUR APPROACH
DGM crafted a multi-channel brand and marketing strategy that combined:
Visual Clarity
We designed a comprehensive digital brand guide with flexible rules to ensure brand consistency across all digital formats.
Platform Strategy
We redefined their social playbook, bringing clarity to messaging, post types, and storytelling across Facebook, Instagram, and LinkedIn
Data-Driven Design
Visual choices were informed by platform performance data—optimizing engagement and clarity across formats.
Feedback
– Marketing Lead, Sagicor
“What stood out with DGM was their ability to truly understand our brand and translate that into bold, effective digital work. They didn’t just execute, they elevated every idea.”
